RES 2022-0595 - Appointment of Tracie McPherson to the City Naming Committee (June 15, 2022 to June 14, 2024) City Clerk Office Use Only:
Publication Date (if applicable):
RESOLUTION NO. 2-0 Z2.- 0595 Agenda Date: CO 14/20 VI--
Department: LOv) _
Submitter: Sheri \NAr1
CITY OF OMAHA
LEGISLATIVE CHAMBER
Omaha, Nebraska
RESOLVED BY THE CITY COUNCIL OF THE CITY OF OMAHA:
WHEREAS, pursuant to Omaha Municipal Code Section 27-142, a City Naming Committee
was established to provide recommendations regarding the proposed naming or renaming of City property;
and,
WHEREAS, the City Naming Committee is made up of the Planning Director, the Public Works
Director, Police Chief, Fire Chief, Parks and Recreation Director, Library Director, and three representatives
of the public; and,
WHEREAS, the three representatives of the public shall be appointed by the Mayor with the
initial terms being staggered; and,
WHEREAS, Mayor Jean Stothert wishes to appoint Tracie McPherson as a citizen member to
the City Naming Committee for a two-year term, said term to commence June 15, 2022 and expire June 14,
2024.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF OMAHA:
THAT the appointment by Mayor Jean Stothert of Tracie McPherson as a citizen member on
the City Naming Committee for a two-year term, said term commencing June 15, 2022 and expiring June 14,
2024, is hereby approved and confirmed.
APPROVED AS TO FORM:
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Adopted: •\Unc �y Lo 22 1-D
Attest:
City Clerk
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Mayor
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BOARD/COMMISSION CANDIDATE RESPONSE FORM AND OATH
I wish to be considered for appointment to the following board(s) and or commission(s) and submit the
following information:
Name/s of Board or Commission: (List one or more)
City Naming Committee
Last Name: McPherson First name: Trade Middle Initial: L
Home address: 703 N 56th Street City: Omaha
ZIP: 68132 State: NE
Home Phone: (402)312-5911 Work Phone: (402)884-6413 Fax:
Email: tmcpherson@habitatomaha.org City Council District: District 1
Sex: Female
Race/Ethnicity/Disability (optional): African-American
Business Name: Habitat for Humanity of Omaha Job Title: Advocacy&Public Affairs Dir.
Business Address: 1701 N 24th Street
City: Omaha Zip: State: NE
Where would you like us to direct your correspondence?(check box)
HomeaoraBusiness
My appointment to the above named Board or Commission and term of service to the City would not
c• t with my professional or personal interests.
Name—Print or Type Trade McPherson Date:5/17122
Please return this completed form along with a copy of your resume to:
Carrie Murphy
Deputy Chief of Staff for Communications
carrie.murphy@cityofomaha.org
1819 Farnam Street, Suite 300 Omaha,
Nebraska 68183
Fax: 402-444-6059
If you would like to be considered for an appointment to a board or commission,
complete this form,the oath(page 2)and submit along with your resume or bio.
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City of Omaha
Omaha Home Rule Charter section 8.08 requires that the City's Mayor,all Council members,and"all officers and
employees of the city"take a certain oath,as described on the attached oath form. To ensure the legal effectiveness of
our board members'actions,we are asking all board members to review,sign the oath below in the presence of a
notary. If you do not have a notary readily available,the City Clerk's office,LC level, City Council offices in the Civic
Center,will notarize the form for you. A copy or facsimile should be sent to Carrie Murphy to place on file with the City
Clerk's office. If the form is given directly to the City Clerk's office,send a copy to Carrie Murphy as well.
OATH
Tracie McPherson ,do solemnly swear(affirm)that I will support the Constitution of the United States and
the Constitution of the State of Nebraska, against all enemies, foreign and domestic; that I will bear true faith and
allegiance to the same;that I take this obligation freely and without mental reservation or purpose of evasion; and that I
will faithfully and impartially perform the duties of the office of member of the Naming Committee
according to law and to the best of my ability.And I do further swear(affirm)that I will not knowingly commit any act of
treason against the government of the United States or of this state during such time as I am in this position.So help me
God.
Signature
STATE OF NEBRASKA
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COUNTY OF DOUGLAS ) :.
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This i ru ent s _ acknowledged efore me on 2022 by
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GENERAL NOTARY•State of Nebraska
YVONNE MORLIN HOOF 1 Notary Public
My Comm.Exp.August 14,2023
if the board has authority under our charter or is paid from City funds,then an oath must be completed. 11/2011
2
703 N.56"'Street Omaha,NE 68132
402.312.5911
n2creativity@gmail.com
TRACIE MCPHERSON, APR
OBJECTIVE Seeking an executive leadership role as a public relations consultant,community
advocate,and thought partner for an organization.
SKILLS &ABILITIES • Self-motivated,resourceful,high energy,experienced project manager
• Thoughtful decision-making,critical thinking,organizing and planning
• Excellent verbal and written communication skills
• Collaborative,responsive to team input,adaptive in different situations
EXPERIENCE HABITAT FOR HUMANITY OF OMAHA
November 2020-Present
Director of Public Affairs&Advocacy
• Develop and drive the organization's advocacy strategy with the goal of
advancing the mission.
• Create and drive media relations strategy,cultivate and maintain media
relationships,create media alerts and press releases, respond to media
inquiries,monitor earned media efforts and report on PR campaign
results.
• Cultivate and maintain relationships with government and elected
officials and their staff at the local,state,and federal levels.
• Lead efforts to monitor legislation and agendas at multiple levels relating to housing,
homeownership and other key issues that may impact the mission of Habitat Omaha.
Create and deliver communications in support of or opposition to proposed legislation
and actively promote new legislation as appropriate.
CITY OF OMAHA-VISIT OMAHA
March 2017 November 2020
Director of Communications
• Leads communications'efforts to create a positive image for Visit Omaha
and the tourism industry through local,regional and national media.
• Creates strategic communications plans that align with the organizations
business goals and act as project manager
• Work to build relationships with elected officials through in-person
meetings,regular communications taunting the importance of tourism,
and keeping each elective informed on what is happening in their district
in regard to the tourism industry.
• Develops awareness programs;works with travel writers,editors,
bloggers,and related media;solicits editorial coverage promoting Omaha
as a meeting,convention and leisure travel destination,
• Content creator for Visit Omaha's online media room.
HABITAT FOR HUMANITY OF OMAHA
April 2006- February 2017
Communications Director
• Manage company brand and reputation for Habitat Omaha and Habitat ReStore
• Develop brand initiatives and external media relations for more than
11,000 volunteers and 33,000 donors
• Manage reporting process for faith-based grants and donations
• Develop communications strategy and execute programs/events to
deliver desired results
• Hire,train,develop,engage,and manage communications team
• Project manager that led the creative team to produce annual reports,
videos,marketing campaigns,and photography
• Manage the team responsible for government advocacy,social media
strategy,and website content
• Increased Habitat ReStore Facebook likes from 4,500 to more than
10,000 in less than 2 months by promoting creative/engaging content
ALBERS COMMUNICATIONS GROUP
• March 2005-April 2006
Public Relations/Media Specialist
Clients included Home Instead Senior Care and Verizon Wireless
• Planned,designed,and directed public relations programs to create and
maintain a favorable public image for clients through multimedia
channels
• Created press releases,media relations content,case studies,white
papers,executive biographies,corporate newsletter content,social
media content,and speaking proposals on behalf of clients
• Worked with clients on campaign budgets
KMTV NEWS,OMAHA
December 199M3 -March 2005
Writer Producer-Creative Services
• Supervised the writing/editing/production of daily news marketing
• Planned,led, produced,and executed station events(50th Anniversary,
MDA Telethon, Henry Doorly Zoo Specials),including Station Live shots
• Utilized research to identify target audiences,and sell brand distinction
in news promotion,special reports,and image promotions
Page 2
OMAHA WORLD HERALD
January 2013-March 2015
Blogger for Momaha
• Contributing writer for Omaha World Herald Blog/Columnist
EDUCATION UNIVERSITY OF NEBRASKA-LINCOLN, B.A. BROADCAST JOURNALISM
ACCREDITION IN PUBLIC RELATIONS(APR)-PUBLIC RELATIONS SOCIETY OF
AMERICA
COMMUNICATION • Public Relations Consultant/Presenter for Habitat for Humanity
International
• Consistently produce more than$500k in Public Relations Value for Visit
Omaha annually(Universal Information Services)
LEADERSHIP • 2012-2015 Public Relations Society of America (PRSA)- Nebraska Board
Member
• 2013-2015 Harrison Elementary PTA President
• 2010-2016 Marriage Ministry Co-Director
['age 3