RES 2008-1057 - Contract with Simpleview Inc to upgrade OCVB website l )
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Honorable President
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and Members of the City Council,
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The purpose of the attached Resolution is to approve an agreement between the City of Omaha
and Simpleview, Inc. for professional services to upgrade the Omaha Convention and Visitors
Bureau's web site,www.visitomaha.com. Simpleview, Inc. has previously worked with the
Omaha Convention,and Visitors Bureau to design the site and will perform the additional
specified redevelopment and upgrades in an amount not to exceed$90,000.00.
The cost of such redevelopment and upgrade will be paid from Fiscal Year 2008,Fund No.
21109, Organization No. 115911, Account No.
42239.
Your favorable consideration is requested.
Respe , lly submitted, Referred to City Council for Consideration:
,� /�D� 7�23 -mod'`
Dana Markel, Director Date Mayor's Office/Title Date.
Omaha Convention and Visitors Bureau
Approved as to Funding: Approved:
eia—t—ve\,lib-c>7%;_. --1 la,„1.101
f ateD
J' Zer--p-P--- 7/22 or
Carol Ebdon ��� 7�Z� Date Gail Kinsey Tho pson
Finance Director ' Director
Approv d: ; 1. eje
L�
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Victor Stannish 1
Director
P:\LAW-CITY COUNCIL DOCUMENTS\2008\50090s1w.doc
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CONTRACT
•
1. Date of the Contract:
August 1,2008
2. The Parties to the Contract:
•
City of Omaha("City")and Simpleview.lnc.("Contractor").
3. The Contractor will provide the following described services to the City:
Upgrade of Omaha Convention and Visitors Bureau website at
www.visitomaha.com as more fully set forth on the attached proposal.
4. Compensation:
In compensation of the said services, the City shall pay to the Contractor an
amount not to exceed $90,000.00 as set forth in the proposal. The time of
payment shall be upon completion of the services.
5. The term of the contract shall be:
From August 1,2008 until the said services are completed, which shall be no later
than December 31, 2008.
6. GENERAL CONDITIONS
A. Nondiscrimination. Contractor shall not, in the performance of this
• contract, discriminate or permit discrimination in violation of.federal or state laws or
local ordinances because of race,color, sex,age,disability, political or religious opinions,
affiliations or national origin.
B. Equal Employment Opportunity Clause. Annexed hereto as exhibit"A"
and made a part hereof by reference are the equal employment provisions of this contract.
C. Amendments. Any amendments to contracts or purchases which,taken
alone, increases the original price as awarded (a) by ten percent,if the original bid price
•
is $150,000.00 or more, or (b) by $75,000.00 or more, shall be approved by the city
council in advance of the acceptance of any purchase in excess of such limits or the
authorization of any additional work in excess of such limits. However, neither contract
or purchase amendments will be split to avoid advance approval of the city council.
The originally approved scope and primary features of a contract or purchase will not be
significantly revised as a result of amendments not approved in advance of the city
council. The provisions of this section will be quoted in all future city contracts.
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Nothing in this section is intended to alter the authority of the mayor under section 5.16
of the Charter to approve immediate purchases.
D. Contractor. The contractor covenants that he presently has no interest
and shall not acquire any interest, direct, or indirect, which would conflict with the
performance of services required to be performed under this contract. Contractor fi►rther
covenants that in the performance of this agreement, no person having any such interest
shall be employed.
E. Assignment. The contractor may not assign its rights under this contract
without the express prior written consent of the City.
CITY OF OMAHA: SIMPLEVIEW, INC.:
By 7/3/4 By Vl I Id D�
Mike Fahey, Mayor Date '• maims ,Title Date
• CFO recc..90-&
-APPROVED-AS'�.0.FORjy . ...,._ ._..W.,.®._�
G C1/144/C----,
Rio-o •
DEPu1y=AT ama
ATTESTi _
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stgr.Br jQ City Clerk
aws or
local ordinances because of race,color, sex,age,disability, political or religious opinions,
affiliations or national origin.
B. Equal Employment Opportunity Clause. Annexed hereto as exhibit"A"
and made a part hereof by reference are the equal employment provisions of this contract.
C. Amendments. Any amendments to contracts or purchases which,taken
alone, increases the original price as awarded (a) by ten percent,if the original bid price
•
is $150,000.00 or more, or (b) by $75,000.00 or more, shall be approved by the city
council in advance of the acceptance of any purchase in excess of such limits or the
authorization of any additional work in excess of such limits. However, neither contract
or purchase amendments will be split to avoid advance approval of the city council.
The originally approved scope and primary features of a contract or purchase will not be
significantly revised as a result of amendments not approved in advance of the city
council. The provisions of this section will be quoted in all future city contracts.
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REDEVELOPMENT
RECOMMENDATIONS
The following development recommendations are constructed in a modular format. The proposed scope of work
100.
can be implemented in Phases but additional discussion is required in order to determine the most logical inclusions
for the phased approach.
I. CREATIVE STRATEGY, EXECUTION AND DEPLOYMENT -$35,009 $18,000
simpleview must complete the following Action Items in order to achieve the objectives of this project.
The items listed here are critical to our process. A brief description of the services required to complete
each Item is provided in the outline below. The simpleview creative process includes the following
phases,which will be detailed herein:
1. CREATIVE STRATEGY (The Process of Immersion/Incubation/Illumination/Refinement/Verification)
a. Creative Discovery
b. Interactive Planning
2. CREATIVE EXECUTION (The Process of Content Analysis, Design Exploration and Design Execution)
a. Content Analysis
b. Design Exploration
c. Design Execution
3. DESIGN DEPLOYMENT (The Process of Transforming "art" into interactive elements and technology)
NOTE:The creative process described herein has been discounted and will be abbreviated;a design direction
has been created and supplied. Simpleview will follow this direction,which will eliminate several steps in the
process described as noted in Appendix A.
*See Appendix A for a detailed description of each phase and definition of deliverables.
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simpleview,inc. • 7430 N.La Cholla • Tucson,AZ 85741 • T 520-575-1151 • F 520-575-1171 • PAGE-4
authorization of any additional work in excess of such limits. However, neither contract
or purchase amendments will be split to avoid advance approval of the city council.
The originally approved scope and primary features of a contract or purchase will not be
significantly revised as a result of amendments not approved in advance of the city
council. The provisions of this section will be quoted in all future city contracts.
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NIPAIRECOMMENDATIONS (CONT' D)
II. RE-IMPLEMENT AND/OR UPDATE EXISTING APPLICATIONS& NEW MODULES S60,000
The GOCVB site has accumulated several tools and modules over the course of its existence. We have also
made improvements to several of these modules during this time. New modules, or modules that have not
been significantly improved will be re-implemented,with small graphics and layout changes in the new shell.
Site Navigation and user interfaces will be evaluated and updated as necessary/desired. A summary of
design updates, functional updates and new modules is listed below:
Module Name New Updates Change
Module Design
Elements
Navigation and Content Management Tool-Version 2.0 $6,500.00
Calendar of Events (new version;interface/design updates) $500.00 $500.00
( Video Photo Tour 2.0 $4,500.00 Included
Special Offers Application (interface/design updates) $300.00
( Itinerary Builder Application (interface/design updates) $500.00
Itinerary Builder Application Upgrade $4,000.00
Industry Partner Listings Interface/technology/design Updates $2,500.00
Enewsletter (Design Updates) $500.00
Press/ PR Application (Articles) interface/design updates $300.00
Press/ PR Application (Articles) upgrade to new version-required $1,000.00
Microsite Builder Application (design updates) $1,000.00
Contacts (Staff Directory) Application (design update) $300.00
FAQ Module (design updates) $300.00
Landing Page Application (recreate landing pages in CMS 2.0) • $300.00
Visitor Reviews (Rotate on Site-Custom Application/Admin) $2,500.00 Included
Special Events Content Area (custom technology and admin) $2,500.00 Included
Google Maps Integration $6,500.00
Kiosk Site $12,500.00
Advanced Photo Contest Module $6,000.00
ExactTarget Integration / Bulk Email Purchase $5,000.00
Content Migration / Recreation $2,000.00
Subtotals: $50,000.00 $3,500.00 $6,500.00
;A summary of the updated modules/interfaces is provided in Appendix B.
AAA
III. PROJECT MANAGEMENT, ADMINISTRATION, AND STAFF TRAINING 600$7.800 AAA
This line item covers the cost of content migration, development meetings,telephone conversatio' sr+
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11F411 PRICE
PROPOSAL
This proposal is a suggested base to begin discussion and it provides a solid foundation for a development plan.
Change
New Design
Module Name Module Updates Elements
Strategy, Creative Services, Design Execution and Deployment $18,000.00 Included
Reimplementation and updates to Applications (from pg.5) $50,000.00 $3,500.00 $6,500.00
Subtotals $50,000.00 $21,500.00 $6,500.00
Plus 15% 10% Project Management Fee $5,000.00 $2,150.00 $650.00
New, Update and Change Totals $55,000.00 $23,650.00 $7,150.00
Total $85,800
TOTAL ESTIMATED PROJECT COST: $85,800
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$500.00
Itinerary Builder Application Upgrade $4,000.00
Industry Partner Listings Interface/technology/design Updates $2,500.00
Enewsletter (Design Updates) $500.00
Press/ PR Application (Articles) interface/design updates $300.00
Press/ PR Application (Articles) upgrade to new version-required $1,000.00
Microsite Builder Application (design updates) $1,000.00
Contacts (Staff Directory) Application (design update) $300.00
FAQ Module (design updates) $300.00
Landing Page Application (recreate landing pages in CMS 2.0) • $300.00
Visitor Reviews (Rotate on Site-Custom Application/Admin) $2,500.00 Included
Special Events Content Area (custom technology and admin) $2,500.00 Included
Google Maps Integration $6,500.00
Kiosk Site $12,500.00
Advanced Photo Contest Module $6,000.00
ExactTarget Integration / Bulk Email Purchase $5,000.00
Content Migration / Recreation $2,000.00
Subtotals: $50,000.00 $3,500.00 $6,500.00
;A summary of the updated modules/interfaces is provided in Appendix B.
AAA
III. PROJECT MANAGEMENT, ADMINISTRATION, AND STAFF TRAINING 600$7.800 AAA
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C-25A CITY OF OMAHA
• LEGISLATIVE CHAMBER
Omaha,Nebraska
RESOLVED BY THE CITY COUNCIL OF THE CITY OF OMAHA:
WHEREAS,the Omaha Convention and Visitors Bureau(OCVB)has a Web site at
www.visitomaha.com which is a primary sales and marketing tool to generate visitor and convention
interest in Omaha; and,
WHEREAS,Simpleview,Inc.,a Web site design and hosting corporation,has worked
with the OCVB in the past to develop such site; and,
WHEREAS, the OCVB and Simpleview, Inc. will develop an upgrade, allowing
optimization,streamlining,photo contests,interactive maps,a kiosk function,a content management
tool allowing more local control and a more user friendly and interactive interface; and,
WHEREAS, the goal of the upgrade is to increase visitor usage and add more
functionality in an effort to increase convention business and leisure travel to the City of Omaha;
and,
WHEREAS, it is in the best interests of the City of Omaha to contract with
Simpleview,Inc. for such professional services to upgrade such Web site in an amount not to exceed
$90,000; and,
WHEREAS, the Mayor recommends approval of such contract.
NOW,THEREFORE,BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF OMAHA:
THAT,as recommended by the Mayor,the contract between the City of Omaha and
Simpleview,Inc.for professional services to upgrade the Omaha Convention and Visitors Bureau's
Web site at www.visitomaha.com in an amount not to exceed$90,000.00 is hereby approved;and,
By
Councilmember
Adopted
City Clerk
Approved
• Mayor
le (design updates) $300.00
Landing Page Application (recreate landing pages in CMS 2.0) • $300.00
Visitor Reviews (Rotate on Site-Custom Application/Admin) $2,500.00 Included
Special Events Content Area (custom technology and admin) $2,500.00 Included
Google Maps Integration $6,500.00
Kiosk Site $12,500.00
Advanced Photo Contest Module $6,000.00
ExactTarget Integration / Bulk Email Purchase $5,000.00
Content Migration / Recreation $2,000.00
Subtotals: $50,000.00 $3,500.00 $6,500.00
;A summary of the updated modules/interfaces is provided in Appendix B.
AAA
III. PROJECT MANAGEMENT, ADMINISTRATION, AND STAFF TRAINING 600$7.800 AAA
This line item covers the cost of content migration, development meetings,telephone conversatio' sr+
{ day-to-day project management, administration, training and support. A AAAAattak
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C-25A
CITY OF OMAHA
• LEGISLATIVE CHAMBER !
Page 2 Omaha,Nebraska
FURTHER THAT, the Finance Director is authorized to provide payment in an
amount not to exceed :$90,000.00 from Fiscal Year 2008, Fund No. 21109, 'Organ�zation)No.
115911, Account No. 42239.
•
m
APPROVED AS TO FORM:
7-- -f0-0?
DEUJY CITY ATTORNEY DATE
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